Our Services
How We Help
We partner with our clients to deliver measurable results across a diverse mix of industries and capabilities. If your business is looking to grow or has challenges you’d like help to solve, we invite you to engage with us. Contact us to learn how our consulting services can assist you in achieving your organization’s goals.
Lankford’s Bellaire
From 2023-2024, Rice Consulting spent 2 semesters working with Lankford’s Bellaire, first on strategy then on implementation.
During the fall of 2023, we began with identifying Lankford’s primary objectives: expanding their customer base, enhancing their online presence, and improving brand recognition. Our work included -
We launched a survey within the Houston community to gather data on factors influencing restaurant choice and the importance of various services. This provided valuable customer insights to drive our strategic decisions.
We examined Lankford’s digital strategy by comparing it to more popular, closely related restaurants. We analyzed their branding and social media posts, and developed improvements to streamline the online ordering system and encourage customer engagement. These included altering the search browser website preview and reconfiguring the existing pop-up. Additionally, we re-designed the Happy Hour menu to better reflect their branding while aiming to improve customer retention during non-peak hours and created sample social media posts that were both informative and reflective of Lankford’s image.
To build community outreach, where we developed a list of contacts and schools to engage with, a cold calling script, and example flyers to enhance Lankford’s community presence.
During the Spring of 2024, the team worked to implement the plan by launching a TikTok account, driving community engagements, and developing their digital presence. The team split into three workstreams: social media, community engagement, and reviews analytics.
Rice Consulting drove thousands of views on TikTok, while introducing video content for both TikTok and Instagram. This had the dual impact of having a 10% increase in Instagram followers.
To better engage the community, over 40 community partners were reached out to, which then allowed for a 17% conversion rate to spirit nights.
Our analytics team then strategized measures to increase the number of Google and Yelp reviews, driving an increase of over 90 reviews.
Rice Consulting delivered on our promise of results over reports, and has helped Lankford’s Bellaire grow their success in lasting and meaningful ways.
